Decrease LinkedIn Ad CPC by Switching from Click to Impression Objectives
By switching LinkedIn ads with a high CTR from click to impression-based bidding, Tuned Social reduced their client’s CPC by 55%.
All Things Data-Driven Marketing
Drive Both Organic Traffic and Conversions with a Hybrid Landing Page
By combining conversion-oriented elements with helpful, SEO-optimized content on one landing page, The Brand Creatives tripled their client’s organic clicks, and doubled their conversions.
Scale PPC Revenue by Segmenting Performance Max Campaigns for Best Sellers
By segmenting his client’s PMax campaign and increasing budget for over-performing products, PPC specialist Adriaan Dekker increased Google Ads spend by 22%, while still increasing ROAS by 15%.
Decrease Facebook and LinkedIn Cost per Demo with Visual Metaphors and Memes
By using visual metaphors and memes as ad creatives on LinkedIn and Facebook, Reply.io decreased their cost per demo by more than 60%.
Improve Ecommerce Conversions by Featuring the Product Benefits in Your Image Gallery
By including images that outline the product benefits in the image gallery, Bharat Mavens increased their ecommerce client’s conversion rate by 14%, and ROAS from 0.95 to 1.51.
Increase Welcome Email Flow Revenue by Repurposing Top-Performing Newsletters
By repurposing the best-performing newsletters from the past two years into the welcome email flow, Rejoiner increased revenue per new subscriber by 181%.
How Displaying More Posts on the Blog Page Improves Crawl Depth (and Drives SEO Traffic)
A key part of optimizing your site for Google is making it easier to reach by crawlers, although the “3-click distance” rule of thumb is rather arbitrary and there’s no one-size-fits-all for site architecture.
I Added Friction to a Lead Gen Form and Conversion Rate Increased by 20%. Here’s Why
I added an extra qualifying step to the lead gen form of a B2B software company. While it sounds like the opposite of your usual “CRO best practices,” the added friction brought a 20% increase in conversion rate.
Increasing Conversions With Emotional Storytelling: How Getuplift Increased Conversion Rate by 96%
By using emotional storytelling across their homepage, product pages, email, and checkout flows, Getuplift was able to increase conversion rate for POWERUP by 96%.
Here’s exactly how they did it.
How Convert Achieved 500 Qualified Product Trials With a Free Online Tool
By building a free online tool to assist businesses in formulating hypotheses for their A/B tests, Convert achieved 39K unique visitors and 500 qualified trials in one year.
Here’s exactly how they did it.