Why prospects actually buy the type of products and services you sell
Companies that adapt the fastest will come out fine on the other end of this crisis.
You need to be data-driven, and ‘always on’. Becoming more data literate, democratizing insights leads to making faster, more accurate business decisions.
Your competitors are less likely to adapt as fast as you. This is your opportunity in these weird times.
Get answers to burning business questions
Now’s the time to take a proactive approach, and ask fundamentally different questions than those who are simply reactive.
Get answers to questions like:
- How do my customer cohorts engage differently with my products or services? I have a limited budget so where should I focus?
- Should I shift my subscription model for certain cohorts? Or, should I roll out new downmarket plans to get new signups?
- How has my change in marketing affected down funnel metrics such as revenue per customer, purchase frequency, and customer churn?
- How has product affinity changed for each cohort since the crisis? How should that influence my marketing budget and strategy?
- I need to adapt faster so how can I proactively monitor the behavioral and business metrics that matter?
Answering questions like these will put you and your business in a position to meet your customers’ needs, and get the results you want.
CXL can help you answer these questions, right now
We offer a flexible service model that puts your business back in the driver's seat--allowing you to be proactive instead of reactive. Here’s an overview of our analytics services.
Digital Intelligence & Analytics
Digital & Customer Analytics - We offer light to fully managed analytics services. Our engagements range from digital analytics and insights to custom reporting out of your prefered web/app analytics vendor (eg., Heap, Mixpanel, Google Analytics, Adobe Analytics) to customer analytics where we assess marketing impacts on down funnel metrics: churn and retention, LTV, purchase frequency, product affinity, and product usage.
We can help focus your business questions, and get you the insights that matter in today’s climate.
Data Visualization & Reporting - Get customized, real-time dashboards (or close to real-time) to make faster marketing and product decisions. Clients typically get the most value from data visualization designs that leverage data from various sources, including digital analytics and customer data warehouses.
We can create data visualizations and dashboards in your tool of choice (eg., Google Data Studio, Domo, Tableau, Power BI).
Data Monitoring - Monitor the data you are collecting to ensure that there are no surprises later. We can work with your team to deliver peace of mind by configuring custom alerts and reports through your current analytics vendor. Or, we can deploy a third-party data monitoring service like ObservePoint for more advanced and technical data monitoring needs.
Data Literacy & Training - Training sessions on how to use and interpret data. We can customize in-house or conference training calls to your business so that users can properly interpret the data and gain the insights they need to make more informed decisions.
Data literacy and training sessions are for all stakeholders; ranging from CEO to product owners and marketing teams. We can customize to your business needs.