Make faster, more accurate business decisions. Now needed more than ever.

Data is king when the market is flourishing, but more so when it is down. Things are changing fast. You can’t afford wrong decisions.
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Why prospects actually buy the type of products and services you sell
Companies that adapt the fastest will come out fine on the other end of this crisis. 

You need to be data-driven, and ‘always on’. Becoming more data literate, democratizing insights leads to making faster, more accurate business decisions. 

Your competitors are less likely to adapt as fast as you. This is your opportunity in these weird times.

  • Why prospects actually buy the type of products and services you sell
  • The end benefit they’re searching for (in their own words)
  • What’s holding them back from buying more
  • Where in your sales funnel you’re losing customers — and why
  • Your prospects’ main concerns, doubts, and hesitations
  • Which parts of your website create the most friction

Get answers to burning business questions

Now’s the time to take a proactive approach, and ask fundamentally different questions than those who are simply reactive.

Get answers to questions like:
  • How do my customer cohorts engage differently with my products or services? I have a limited budget so where should I focus?
  • Should I shift my subscription model for certain cohorts? Or, should I roll out new downmarket plans to get new signups?
  • How has my change in marketing affected down funnel metrics such as revenue per customer, purchase frequency, and customer churn?
  • How has product affinity changed for each cohort since the crisis? How should that influence my marketing budget and strategy?
  • I need to adapt faster so how can I proactively monitor the behavioral and business metrics that matter?
Answering questions like these will put you and your business in a position to meet your customers’ needs, and get the results you want.

CXL can help you answer these questions, right now

We offer a flexible service model that puts your business back in the driver's seat--allowing you to be proactive instead of reactive. Here’s an overview of our analytics services. 

Digital Intelligence & Analytics

Digital & Customer Analytics - We offer light to fully managed analytics services. Our engagements range from digital analytics and insights to custom reporting out of your prefered web/app analytics vendor (eg., Heap, Mixpanel, Google Analytics, Adobe Analytics) to customer analytics where we assess marketing impacts on down funnel metrics: churn and retention, LTV, purchase frequency, product affinity, and product usage.

We can help focus your business questions, and get you the insights that matter in today’s climate.
 
Data Visualization & Reporting - Get customized, real-time dashboards (or close to real-time) to make faster marketing and product decisions. Clients typically get the most value from data visualization designs that leverage data from various sources, including digital analytics and customer data warehouses.

We can create data visualizations and dashboards in your tool of choice (eg., Google Data Studio, Domo, Tableau, Power BI).

Data Monitoring - Monitor the data you are collecting to ensure that there are no surprises later. We can work with your team to deliver peace of mind by configuring custom alerts and reports through your current analytics vendor.  Or, we can deploy a third-party data monitoring service like ObservePoint for more advanced and technical data monitoring needs. 

Data Literacy & Training - Training sessions on how to use and interpret data. We can customize in-house or conference training calls to your business so that users can properly interpret the data and gain the insights they need to make more informed decisions.

Data literacy and training sessions are for all stakeholders; ranging from CEO to product owners and marketing teams. We can customize to your business needs.

Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.

Conversion Research Program

Our flagship ResearchXL engagement. During our deep dive into your data, we’ll…
  • Make sure your analytics software is tracking the right stuff — if needed, we’ll set up funnel tracking & other action tracking
  • Set up heatmap and clickmap tracking — so we know where people click (and where they don’t)
  • Install scrollmap tracking — so we can see how and whether people scroll on your site.
  • Create exit surveys on key pages in your sales funnel — to figure out why people didn’t take action
  • Run usability tests — We’ll perform user testing with 10 people who match your ideal customer profile to discover any and all friction points on your current site. This also shows us what’s working well
  • Analyze your website for flaws and opportunities — we’ll stack your website up against all major conversion frameworks to identify its shortcomings
  • Deploy customer surveys — By surveying at least 100 people, we’ll gain a much better understanding of who your prospects and customers are, why they buy, and how they buy
Your ResearchXL report doubles as a specific, actionable roadmap for boosting your onsite conversions.

How long does delivery take?
Up to 40 days (30 days to data collection, up to 10 days of analysis and report writing).

+ Biometric & Eye-Tracking Analysis

This plan includes everything from the Conversion Research Program, plus advanced biometric data collection and analysis. 

Our moderated user testing tools track your users’ emotions, eye movements, and other revealing physiological data, including…
  • Pupil dilation
  • Facial expressions
  • Heart rate
  • Emotional valence — both positive and negative emotions like delight, frustration, anger and so on
With this intelligence, we don’t just see what users see on each page of your site. We get to go so much deeper. Your deliverable from this program will give you detailed insights into…
  • How your users behave — From what they see to what they do on each page, including what areas of the site they view, for how long, and in what order
  • What your users feel — AKA how they perceive your site’s relevance, trust, orientation, security, & convenience
How long does delivery take?
Up to 45 days (35 days of data collection, up to 10 days of analysis and report writing).
“Overwhelming (in a good way) and high value, quickly actionable and directly correlated to realistic lift.”
Ryan Bonifacino, CMO, Serta
"We never wanted to hire another conversion rate optimization agency. We knew we wanted the best and that was CXL."
Moiz Ali, Founder, Native
“We chose CXL Agency because we wanted to work with the best CRO experts in the industry”
Eric Bruyn, Digital Marketing Manager, Iron Mountain

Talk to a CXL expert

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