With great research comes great ROI.

Start with ResearchXL to create your roadmap for higher revenue, smarter testing & a deeper understanding of your customers.

Real, ROI-generating optimization requires research. So that’s where we start.
Get in touch
Ben Labay
Research Director
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During the ResearchXL process, we’ll discover… 

1
Why prospects actually buy the type of products and services you sell
2
The end benefit they’re searching for (in their own words)
3
Where in your sales funnel you’re losing customers — and why
4
Your prospects’ main concerns, doubts, and hesitations
5
Which parts of your website create the most friction
Your ResearchXL project is the first step toward dominating your market.As you increase revenue per visitor, your customer acquisition costs get lower. You can spend more money on advertising. And you can outsource more work. Your new problem? Making your competitors angry
  • Why prospects actually buy the type of products and services you sell
  • The end benefit they’re searching for (in their own words)
  • What’s holding them back from buying more
  • Where in your sales funnel you’re losing customers — and why
  • Your prospects’ main concerns, doubts, and hesitations
  • Which parts of your website create the most friction

Designed for established, profitable businesses

The ResearchXL process is built for businesses with a proven business model. We’re not here to discover your product-market fit (though we can recommend others to help you with that). But if you’re already profitable and know your business could be earning more, get in touch now.
To get started, we’ll need:
  • Access to your digital analytics data
  • Permission to survey your customer base
  • 2-3 hours of your time, tops

Our team of top conversion experts will set up data collection, gather meaningful data, and analyze it to create your roadmap for ongoing optimization.

Here’s exactly what you get
from ResearchXL

The ResearchXL process is built for businesses with a proven business model. We’re not here to discover your product-market fit (though we can recommend others to help you with that). But if you’re already profitable and know your business could be earning more, get in touch now.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
We present all of our findings over a conference call where we answer all of your questions and can discuss the implementation.

“What happens after our ResearchXL project?”

Once we complete our research and analysis, we’ll share all of our findings via written report (pdf document) and discuss it with you over a video call.

What follows is up to you. You can take our advice and implement it yourself, or…

We can create a managed optimization and testing program to help you find the optimal solutions for each of the identified issues. Many clients choose to move forward with us after reviewing their ResearchXL reports.

ResearchXL

Our flagship ResearchXL engagement. During our deep dive into your data, we’ll…
Make sure your analytics software is tracking the right stuff
If needed, we’ll set up funnel tracking & other action tracking
Set up heatmap and clickmap tracking
So we know where people click (and where they don’t)
Install scrollmap tracking
So we can see how and whether people scroll on your site.
Create exit surveys on key pages in your sales funnel
To figure out why people didn’t take action.
Run usability tests
We’ll perform user testing with 10 people who match your ideal customer profile to discover any and all friction points on your current site. This also shows us what’s working well
Analyze your website for flaws and opportunities
We’ll stack your website up against all major conversion frameworks to identify its shortcomings
Deploy customer surveys
By surveying at least 100 people, we’ll gain a much better understanding of who your prospects and customers are, why they buy, and how they buy
Your ResearchXL report doubles as a specific, actionable roadmap for boosting your onsite conversions.

How long does delivery take?
Up to 40 days (30 days to data collection, up to 10 days of analysis and report writing).

Conversion Research Program

Our flagship ResearchXL engagement. During our deep dive into your data, we’ll…
  • Make sure your analytics software is tracking the right stuff — if needed, we’ll set up funnel tracking & other action tracking
  • Set up heatmap and clickmap tracking — so we know where people click (and where they don’t)
  • Install scrollmap tracking — so we can see how and whether people scroll on your site.
  • Create exit surveys on key pages in your sales funnel — to figure out why people didn’t take action
  • Run usability tests — We’ll perform user testing with 10 people who match your ideal customer profile to discover any and all friction points on your current site. This also shows us what’s working well
  • Analyze your website for flaws and opportunities — we’ll stack your website up against all major conversion frameworks to identify its shortcomings
  • Deploy customer surveys — By surveying at least 100 people, we’ll gain a much better understanding of who your prospects and customers are, why they buy, and how they buy
Your ResearchXL report doubles as a specific, actionable roadmap for boosting your onsite conversions.

How long does delivery take?
Up to 40 days (30 days to data collection, up to 10 days of analysis and report writing).

+ Biometric & Eye-Tracking Analysis

This plan includes everything from the Conversion Research Program, plus advanced biometric data collection and analysis. 

Our moderated user testing tools track your users’ emotions, eye movements, and other revealing physiological data, including…
  • Pupil dilation
  • Facial expressions
  • Heart rate
  • Emotional valence — both positive and negative emotions like delight, frustration, anger and so on
With this intelligence, we don’t just see what users see on each page of your site. We get to go so much deeper. Your deliverable from this program will give you detailed insights into…
  • How your users behave — From what they see to what they do on each page, including what areas of the site they view, for how long, and in what order
  • What your users feel — AKA how they perceive your site’s relevance, trust, orientation, security, & convenience
How long does delivery take?
Up to 45 days (35 days of data collection, up to 10 days of analysis and report writing).
“Overwhelming (in a good way) and high value, quickly actionable and directly correlated to realistic lift.”
Ryan Bonifacino, CMO, Serta
"We never wanted to hire another conversion rate optimization agency. We knew we wanted the best and that was CXL."
Moiz Ali, Founder, Native
"CXL has a thorough process they take customers through."
Megan Gouveia, Digital Marketing Manager, Progress

Talk to a CXL expert

One of our experts will personally contact you.
One of our experts will personally contact you.
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