90% of analytics setups we've seen are critically flawed

We’ll configure, audit, & analyze your Google Analytics or Adobe Analytics setup to make sure everything’s working right
Schedule a call
Silver Ringvee
CTO
Trusted by:
Trusted by:
1
Why prospects actually buy the type of products and services you sell
You know it’s important to track metrics across your website and sales funnels. After all, not keeping an eye on your analytics could mean missing out on key business insights. But what if you’re making decisions based on flawed data without even knowing it?

A staggering 90% of the analytics implementations we’ve come across here at CXL are rife with errors — from failure to install tracking snippets, to spam or duplicate traffic, to tags not firing… the list goes on. And there’s more bad news — many “professionally configured” analytics dashboards still display skewed or false data.

Luckily, we know what to look out for. With the help of CXL’s analytics experts, you’ll finally be able to trust your data.
  • Why prospects actually buy the type of products and services you sell
  • The end benefit they’re searching for (in their own words)
  • What’s holding them back from buying more
  • Where in your sales funnel you’re losing customers — and why
  • Your prospects’ main concerns, doubts, and hesitations
  • Which parts of your website create the most friction
Not sure if your setup is correct? Start here.

Find out what’s working (and what’s not) with an Analytics Audit

Let’s get the lay of the land. First, we check the configuration and accuracy of your current Google Analytics or Adobe Analytics implementation.

Next, working closely with your team, we make sure all your KPI metrics and dimensions are tracked properly — so your business doesn’t fall into the 90% of configurations that are broken in some way.

After assessing your analytics setup, we’ll dig into your tag management, behavior tracking, and A/B testing solutions. Our end goal with your Analytics Audit? Getting you a reliable, profit-oriented analytics toolset that integrates all your systems to show the true big picture. You’ll be able to decide whether you’d like to tackle the fixes we recommend, or simply have our analysts correct your setup.
Start off strong with a from-scratch analytics setup, or tune up your existing configuration

Have our experts do the heavy lifting with our Analytics Implementation Services

Need from-scratch analytics configuration, or want us to fix what we found during your audit?

We stay up-to-date on advances and best practices in both Google Analytics and Adobe Analytics. Along with tracking the most important KPIs in your business, we’ll configure relevant user actions and micro-conversions to give you a deeper understanding of your onsite user behavior.

We work with Google Analytics, Google Data Studio, Adobe Analytics, and Tableau, all major A/B testing platforms, including VWO and Optimizely, and user behavior tracking and analysis tools.
Stop running vanity reports & see the metrics that matter on your custom dashboards

Get more from your data with
Reporting & Visualization

If you’re experiencing data overwhelm, or you feel like different tools are pointing your business in conflicting directions, never fear — that’s where our tailored reports and data visuals come in.

We analyze and combine various data sources, including ecommerce and fulfillment platforms, CRM inputs, and merchant processing data — and, of course, input from your team. Then we build custom, visually oriented dashboards to reveal new ideas, recommendations, and business-growth action steps.

Not only will your dashboards offer at-a-glance oversight whenever you want it, they’ll become indispensable tools to guide your bigger strategic decisions.

While we usually recommend Google Data Studio for most businesses, we can also work with Tableau, Microsoft Power BI, and other business intelligence platforms.
Make ongoing changes and updates to your analytics setup with our ongoing services

Keep seasoned pros in your corner with Ongoing Analytics Services

Our Analytics Retainer Services don’t end once you’ve got a successful setup — we’re your partners for the long haul.

CXL’s analytics experts offer you ongoing help month-to-month to make sure your setup is providing you with the right insights to make strategic decisions. Our ongoing audits keep your site in check and we closely collaborate to help you launch new events and campaigns.

And each month, we create a customized monthly report summarizing the improvements we’ve made to your analytics setup, details for newly launched campaigns, and new issues we’ve detected.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.

Conversion Research Program

Our flagship ResearchXL engagement. During our deep dive into your data, we’ll…
  • Make sure your analytics software is tracking the right stuff — if needed, we’ll set up funnel tracking & other action tracking
  • Set up heatmap and clickmap tracking — so we know where people click (and where they don’t)
  • Install scrollmap tracking — so we can see how and whether people scroll on your site.
  • Create exit surveys on key pages in your sales funnel — to figure out why people didn’t take action
  • Run usability tests — We’ll perform user testing with 10 people who match your ideal customer profile to discover any and all friction points on your current site. This also shows us what’s working well
  • Analyze your website for flaws and opportunities — we’ll stack your website up against all major conversion frameworks to identify its shortcomings
  • Deploy customer surveys — By surveying at least 100 people, we’ll gain a much better understanding of who your prospects and customers are, why they buy, and how they buy
Your ResearchXL report doubles as a specific, actionable roadmap for boosting your onsite conversions.

How long does delivery take?
Up to 40 days (30 days to data collection, up to 10 days of analysis and report writing).

+ Biometric & Eye-Tracking Analysis

This plan includes everything from the Conversion Research Program, plus advanced biometric data collection and analysis. 

Our moderated user testing tools track your users’ emotions, eye movements, and other revealing physiological data, including…
  • Pupil dilation
  • Facial expressions
  • Heart rate
  • Emotional valence — both positive and negative emotions like delight, frustration, anger and so on
With this intelligence, we don’t just see what users see on each page of your site. We get to go so much deeper. Your deliverable from this program will give you detailed insights into…
  • How your users behave — From what they see to what they do on each page, including what areas of the site they view, for how long, and in what order
  • What your users feel — AKA how they perceive your site’s relevance, trust, orientation, security, & convenience
How long does delivery take?
Up to 45 days (35 days of data collection, up to 10 days of analysis and report writing).
“Overwhelming (in a good way) and high value, quickly actionable and directly correlated to realistic lift.”
Ryan Bonifacino, CMO, Serta
"We never wanted to hire another conversion rate optimization agency. We knew we wanted the best and that was CXL."
Moiz Ali, Founder, Native
"CXL has a thorough process they take customers through."
Megan Gouveia, Digital Marketing Manager, Progress

Talk to a CXL expert

One of our experts will personally contact you.
One of our experts will personally contact you.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Trusted by: