90% of analytics setups we've seen are critically flawed

We’ll configure, audit, & analyze your Google Analytics or Adobe Analytics setup to make sure everything’s working right
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Why prospects actually buy the type of products and services you sell
The world has already changed, and your insights must change too. You absolutely need to understand how your user behaviors have evolved, but you need to fix your digital tracking and implementation first. 

If the data collection is broken, the data itself means little to nothing. Bad data leads to meaningless insights. Accurate data lets you make measured business decisions.

Fast-growing companies are doubling down on analytics, strengthening and leveraging insights to stay closely connected with their customers. You need to do the same.
  • Why prospects actually buy the type of products and services you sell
  • The end benefit they’re searching for (in their own words)
  • What’s holding them back from buying more
  • Where in your sales funnel you’re losing customers — and why
  • Your prospects’ main concerns, doubts, and hesitations
  • Which parts of your website create the most friction

Get answers to burning business questions

Winners adapt fast and take a proactive approach while companies that lose out are slow and reactive.

Now is the time to get answers to questions like:
  • Since the pandemic, are different cohorts engaging with my products or services?
  • Which products and services are more important to my digital users right now? How has that changed over the past few weeks?
  • Are my current campaigns effective right now or are there opportunities to make quick optimization changes or to cut cost?
  • Which user segments are affecting funnel metrics?
Answering questions like these will put you and your business in a position to meet your customers’ needs, and get the results you want.

Become proactive with your analytics approach with the help of CXL

It’s why the CXL analytics team offers a flexible service model that puts your business back in the driver's seat--allowing you to be proactive instead of reactive. Here’s an overview of our implementation services.

Data Strategy & Configuration

Analytics Audit & Assessment - We start every engagement with an analytics program assessment to identify opportunities at the business and culture level as well as the team and tool level. We also conduct an analytics audit that includes digital analytics vendors, tag management system (TMS) solutions, A/B testing vendors, martech and adtech integrations, as well as other data warehouse and third-party vendor integrations. These insights help us stay incredibly focused and prioritize initiatives that are most effective for your business.

Measurement Strategy & Framework - After we have a better grasp on opportunities, we kickoff every engagement with a measurement discussion to map KPIs between business goals and opportunities, to a measurable framework and implementation roadmap. This process allows us to map the appropriate data solution to the problem, rather than shoehorn a temporary solution that doesn’t work long-term. 

In addition to digital analytics, we do offer data strategy and KPI mapping sessions for other initiatives such as conversion optimization and experimentation, lifecycle marketing, lead gen and retention. 

Implementation & Configuration - When we have developed a measurement strategy and have a framework in place for execution, we get to work on implementing the tool integrations, custom data solutions and data pipeline that you need to answer those tough business, behavioral, and customer questions. We include a solution requirements document with every implementation project so that different business units and users can reference the implementation blueprint after the project has concluded. 

We also offer Data Literacy & Training sessions for those who need help getting started using our robust data solutions. See Analytics & Digital Insights page for more details. 

Data Validation & QA - No CXL project is complete without conducting rigorous testing and data validation to ensure that implementation solutions are working as expected. Our QA process is always triple checked--by CXL developers and analysts, as well as client resources--to ensure that no surprises are found after a technical analytics implementation project. We believe that proper data quality mitigates risk and increases trust in data across your organization. We don’t cut corners.

Tools we use

Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.

Conversion Research Program

Our flagship ResearchXL engagement. During our deep dive into your data, we’ll…
  • Make sure your analytics software is tracking the right stuff — if needed, we’ll set up funnel tracking & other action tracking
  • Set up heatmap and clickmap tracking — so we know where people click (and where they don’t)
  • Install scrollmap tracking — so we can see how and whether people scroll on your site.
  • Create exit surveys on key pages in your sales funnel — to figure out why people didn’t take action
  • Run usability tests — We’ll perform user testing with 10 people who match your ideal customer profile to discover any and all friction points on your current site. This also shows us what’s working well
  • Analyze your website for flaws and opportunities — we’ll stack your website up against all major conversion frameworks to identify its shortcomings
  • Deploy customer surveys — By surveying at least 100 people, we’ll gain a much better understanding of who your prospects and customers are, why they buy, and how they buy
Your ResearchXL report doubles as a specific, actionable roadmap for boosting your onsite conversions.

How long does delivery take?
Up to 40 days (30 days to data collection, up to 10 days of analysis and report writing).

+ Biometric & Eye-Tracking Analysis

This plan includes everything from the Conversion Research Program, plus advanced biometric data collection and analysis. 

Our moderated user testing tools track your users’ emotions, eye movements, and other revealing physiological data, including…
  • Pupil dilation
  • Facial expressions
  • Heart rate
  • Emotional valence — both positive and negative emotions like delight, frustration, anger and so on
With this intelligence, we don’t just see what users see on each page of your site. We get to go so much deeper. Your deliverable from this program will give you detailed insights into…
  • How your users behave — From what they see to what they do on each page, including what areas of the site they view, for how long, and in what order
  • What your users feel — AKA how they perceive your site’s relevance, trust, orientation, security, & convenience
How long does delivery take?
Up to 45 days (35 days of data collection, up to 10 days of analysis and report writing).
“Overwhelming (in a good way) and high value, quickly actionable and directly correlated to realistic lift.”
Ryan Bonifacino, CMO, Serta
"We never wanted to hire another conversion rate optimization agency. We knew we wanted the best and that was CXL."
Moiz Ali, Founder, Native
“We chose CXL Agency because we wanted to work with the best CRO experts in the industry”
Eric Bruyn, Digital Marketing Manager, Iron Mountain

Talk to a CXL expert

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