In a time of crisis, data is now more important than ever before

We’ll configure, audit, & analyze your Google Analytics or Adobe Analytics setup to make sure everything’s working right
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Why prospects actually buy the type of products and services you sell
Customer needs today and tomorrow are not the same as they were yesterday. Which means your insights must change and businesses are struggling to get the answers they need to make smart business decisions. 

For example, since the pandemic, are different cohorts engaging with my products or services? Which products and services are important to my digital users right now? Are my current campaigns effective or are there opportunities to make quick optimization changes or to cut cost? Which user segments are affecting funnel metrics? 

CXL’s analytics team offers the solutions and capabilities that you need in order to make smarter business decisions in today’s climate.
  • Why prospects actually buy the type of products and services you sell
  • The end benefit they’re searching for (in their own words)
  • What’s holding them back from buying more
  • Where in your sales funnel you’re losing customers — and why
  • Your prospects’ main concerns, doubts, and hesitations
  • Which parts of your website create the most friction

Data Strategy & Configuration

During times of crisis, some businesses will let analytics fall by the wayside. Others are doubling down on analytics, strengthening and leveraging their insights to stay closely connected with their customers. For most, that starts with data strategy and collection.
  • Measurement Strategy & Framework
  • KPI Mapping
  • Analytics Audit & Assessment
  • Implementation & Configuration
  • Data Validation & QA

Analytics & Digital Insights

CXL’s analytics team also offers a range of analytics and digital insights services that help clients make smarter business decisions about today’s customer. Whether that’s real-time data monitoring solutions, custom dashboards and reports, or strategic insights about your customers and digital channels, our CXL analytics experts have you covered.
  • Data Monitoring
  • Data Visualization & Reporting
  • Customer and Digital Insights
  • Data Literacy & Training

Analytics Retainer Services

Some CXL clients prefer to remain engaged in our Analytics Retainer Services; embedding our CXL analytics experts into clients’ in-house product and marketing teams. By having CXL analytics experts available through our Analytics Retainer Services package, clients are more confident that their analytics program is providing the right level of insights and strategic thinking that their business needs.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.

Conversion Research Program

Our flagship ResearchXL engagement. During our deep dive into your data, we’ll…
  • Make sure your analytics software is tracking the right stuff — if needed, we’ll set up funnel tracking & other action tracking
  • Set up heatmap and clickmap tracking — so we know where people click (and where they don’t)
  • Install scrollmap tracking — so we can see how and whether people scroll on your site.
  • Create exit surveys on key pages in your sales funnel — to figure out why people didn’t take action
  • Run usability tests — We’ll perform user testing with 10 people who match your ideal customer profile to discover any and all friction points on your current site. This also shows us what’s working well
  • Analyze your website for flaws and opportunities — we’ll stack your website up against all major conversion frameworks to identify its shortcomings
  • Deploy customer surveys — By surveying at least 100 people, we’ll gain a much better understanding of who your prospects and customers are, why they buy, and how they buy
Your ResearchXL report doubles as a specific, actionable roadmap for boosting your onsite conversions.

How long does delivery take?
Up to 40 days (30 days to data collection, up to 10 days of analysis and report writing).

+ Biometric & Eye-Tracking Analysis

This plan includes everything from the Conversion Research Program, plus advanced biometric data collection and analysis. 

Our moderated user testing tools track your users’ emotions, eye movements, and other revealing physiological data, including…
  • Pupil dilation
  • Facial expressions
  • Heart rate
  • Emotional valence — both positive and negative emotions like delight, frustration, anger and so on
With this intelligence, we don’t just see what users see on each page of your site. We get to go so much deeper. Your deliverable from this program will give you detailed insights into…
  • How your users behave — From what they see to what they do on each page, including what areas of the site they view, for how long, and in what order
  • What your users feel — AKA how they perceive your site’s relevance, trust, orientation, security, & convenience
How long does delivery take?
Up to 45 days (35 days of data collection, up to 10 days of analysis and report writing).
“Overwhelming (in a good way) and high value, quickly actionable and directly correlated to realistic lift.”
Ryan Bonifacino, CMO, Serta
"We never wanted to hire another conversion rate optimization agency. We knew we wanted the best and that was CXL."
Moiz Ali, Founder, Native
"CXL has a thorough process they take customers through."
Megan Gouveia, Digital Marketing Manager, Progress

Talk to a CXL expert

One of our experts will personally contact you.
One of our experts will personally contact you.
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