Why prospects actually buy the type of products and services you sell
Customer needs today and tomorrow are not the same as they were yesterday. Which means your insights must change and businesses are struggling to get the answers they need to make smart business decisions.
For example, since the pandemic, are different cohorts engaging with my products or services? Which products and services are important to my digital users right now? Are my current campaigns effective or are there opportunities to make quick optimization changes or to cut cost? Which user segments are affecting funnel metrics?
CXL’s analytics team offers the solutions and capabilities that you need in order to make smarter business decisions in today’s climate.
Data Strategy & Configuration
During times of crisis, some businesses will let analytics fall by the wayside. Others are doubling down on analytics, strengthening and leveraging their insights to stay closely connected with their customers. For most, that starts with data strategy and collection.
- Measurement Strategy & Framework
- KPI Mapping
- Analytics Audit & Assessment
- Implementation & Configuration
- Data Validation & QA
Analytics & Digital Insights
CXL’s analytics team also offers a range of analytics and digital insights services that help clients make smarter business decisions about today’s customer. Whether that’s real-time data monitoring solutions, custom dashboards and reports, or strategic insights about your customers and digital channels, our CXL analytics experts have you covered.
- Data Monitoring
- Data Visualization & Reporting
- Customer and Digital Insights
- Data Literacy & Training
Analytics Retainer Services
Some CXL clients prefer to remain engaged in our Analytics Retainer Services; embedding our CXL analytics experts into clients’ in-house product and marketing teams. By having CXL analytics experts available through our Analytics Retainer Services package, clients are more confident that their analytics program is providing the right level of insights and strategic thinking that their business needs.