Why prospects actually buy the type of products and services you sell
The world has already changed, and your insights must change too. You absolutely need to understand how your user behaviors have evolved, but you need to fix your digital tracking and implementation first.
If the data collection is broken, the data itself means little to nothing. Bad data leads to meaningless insights. Accurate data lets you make measured business decisions.
Fast-growing companies are doubling down on analytics, strengthening and leveraging insights to stay closely connected with their customers. You need to do the same.
Get answers to burning business questions
Winners adapt fast and take a proactive approach while companies that lose out are slow and reactive.
Now is the time to get answers to questions like:
- Since the pandemic, are different cohorts engaging with my products or services?
- Which products and services are more important to my digital users right now? How has that changed over the past few weeks?
- Are my current campaigns effective right now or are there opportunities to make quick optimization changes or to cut cost?
- Which user segments are affecting funnel metrics?
Answering questions like these will put you and your business in a position to meet your customers’ needs, and get the results you want.
Become proactive with your analytics approach with the help of CXL
It’s why the CXL analytics team offers a flexible service model that puts your business back in the driver's seat--allowing you to be proactive instead of reactive. Here’s an overview of our implementation services.
Data Strategy & Configuration
Analytics Audit & Assessment - We start every engagement with an analytics program assessment to identify opportunities at the business and culture level as well as the team and tool level. We also conduct an analytics audit that includes digital analytics vendors, tag management system (TMS) solutions, A/B testing vendors, martech and adtech integrations, as well as other data warehouse and third-party vendor integrations. These insights help us stay incredibly focused and prioritize initiatives that are most effective for your business.
Measurement Strategy & Framework - After we have a better grasp on opportunities, we kickoff every engagement with a measurement discussion to map KPIs between business goals and opportunities, to a measurable framework and implementation roadmap. This process allows us to map the appropriate data solution to the problem, rather than shoehorn a temporary solution that doesn’t work long-term.
In addition to digital analytics, we do offer data strategy and KPI mapping sessions for other initiatives such as conversion optimization and experimentation, lifecycle marketing, lead gen and retention.
Implementation & Configuration - When we have developed a measurement strategy and have a framework in place for execution, we get to work on implementing the tool integrations, custom data solutions and data pipeline that you need to answer those tough business, behavioral, and customer questions. We include a solution requirements document with every implementation project so that different business units and users can reference the implementation blueprint after the project has concluded.
We also offer Data Literacy & Training sessions for those who need help getting started using our robust data solutions. See Analytics & Digital Insights page for more details.
Data Validation & QA - No CXL project is complete without conducting rigorous testing and data validation to ensure that implementation solutions are working as expected. Our QA process is always triple checked--by CXL developers and analysts, as well as client resources--to ensure that no surprises are found after a technical analytics implementation project. We believe that proper data quality mitigates risk and increases trust in data across your organization. We don’t cut corners.