CXL is the leading source for optimization,
growth
and digital analytics expertise.



CXL Office Locations

Conversion Research Program

Our flagship ResearchXL engagement. During our deep dive into your data, we’ll…
  • Make sure your analytics software is tracking the right stuff — if needed, we’ll set up funnel tracking & other action tracking
  • Set up heatmap and clickmap tracking — so we know where people click (and where they don’t)
  • Install scrollmap tracking — so we can see how and whether people scroll on your site.
  • Create exit surveys on key pages in your sales funnel — to figure out why people didn’t take action
  • Run usability tests — We’ll perform user testing with 10 people who match your ideal customer profile to discover any and all friction points on your current site. This also shows us what’s working well
  • Analyze your website for flaws and opportunities — we’ll stack your website up against all major conversion frameworks to identify its shortcomings
  • Deploy customer surveys — By surveying at least 100 people, we’ll gain a much better understanding of who your prospects and customers are, why they buy, and how they buy
Your ResearchXL report doubles as a specific, actionable roadmap for boosting your onsite conversions.

How long does delivery take?
Up to 40 days (30 days to data collection, up to 10 days of analysis and report writing).

+ Biometric & Eye-Tracking Analysis

This plan includes everything from the Conversion Research Program, plus advanced biometric data collection and analysis. 

Our moderated user testing tools track your users’ emotions, eye movements, and other revealing physiological data, including…
  • Pupil dilation
  • Facial expressions
  • Heart rate
  • Emotional valence — both positive and negative emotions like delight, frustration, anger and so on
With this intelligence, we don’t just see what users see on each page of your site. We get to go so much deeper. Your deliverable from this program will give you detailed insights into…
  • How your users behave — From what they see to what they do on each page, including what areas of the site they view, for how long, and in what order
  • What your users feel — AKA how they perceive your site’s relevance, trust, orientation, security, & convenience
How long does delivery take?
Up to 45 days (35 days of data collection, up to 10 days of analysis and report writing).

Our key strategists

Director of Research

Ben Labay
Ben combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world. ‍ Client projects include: ADP, Native, Codecademy, and National Bankcard
Ben Labay

Director of Optimization

Edgar Spongolts
Edgar has more than a decade of experience running various companies. All of this experience is applied through crafting meticulous CRO strategies that maximize the value gained from an optimization process. Client projects include: ADP, Iron Mountain, BitDefender, and eBay
Edgar Spongolts

Senior CRO Strategist

Lorenzo Carreri
Lorenzo has over 9 years of experience in digital media and tech, helping companies grow revenue with effective CRO programs, PPC and Email marketing campaigns. Client projects include: Carrefour, Charles Tyrwhitt, Brainly and Adore Beauty
Lorenzo Carreri

Senior CRO Strategist

Ryan Thomas
Ryan combines a deep technical knowledge of web development and statistical methods with the latest in digital persuasion and over 12 years of web marketing experience to help online businesses build and scale experimentation programs. Client projects include: Codecademy, MongoDB, Native, Lifestraw, Digital Guardian, Click & Grow
Ryan Thomas

Senior CRO Strategist

Sarah Faber Petersen
Sarah has 14+ years digital marketing experience, mainly agency side, working with leading local and international brands.She has a background in content/product marketing and paid search, and has dedicated the past 8 years to her greatest passions: UX and CRO, helping companies consistently grow online profitability. Client projects include: LEGO, IKEA, Visit Dubai, eBay, BitDefender
Sarah Faber Petersen

Senior CRO Strategist

Brian Poe
For the past nine years Brian has been leading the development of digital strategy and measurement for some of the most recognized Fortune 500 brands in retail, finance, education, food, travel and hospitality. He’s passionate about running CRO programs and finding effective, innovative data solutions. Client projects include: Target, Best Buy, Gerber, Carnival Cruise Line, Marriott, and Enterprise Holdings
Brian Poe

Senior Conversion Strategist

Brendan Moore
Brendan loves using data + design to help digital brands drive growth. He has run CRO programs for dozens of clients over the past 5 years, and comes from a background in product management and digital marketing. Client projects include: Vitamix, New Balance, Express, Whole Foods, SONOS, Cost Plus World Market
Brendan Moore
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