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All Things Data-Driven Marketing

Beauty Pays: Beautiful Websites (and People) Get Better Results

Does beauty sell? Most people would intuitively say ‘yes’, but what evidence is there that supports the claim?

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Sell More By Being Human and Building Relationships With Your Copy

Your customers are real people. They have friends, family, colleagues and yes – even feelings. How can acknowledging this help you sell more? Read here.

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Free Mini-reviews (Part 2)

Here’s part 2 of my annual free mini-reviews.

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19 Things We Can Learn From Numerous Heatmap Tests

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.

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CXL's Top 10 Posts of 2012

Which posts published in 2012 proved to be most popular?

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Three Hard Truths About A/B Testing

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!

Setting up and running split tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care.

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Are You Providing Answers to Magic Questions?

The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal.

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How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model)

Design impacts behavior. If you know how to impact behavior, you can design for behavior. Here’s how to do it.

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Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert

136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” 46% of them said “improving conversions”. Excellent. Now that we know where the opportunity lies, how do we go about doing it?

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Book Marketing Lessons from Brian Massey

Two months ago I met up with Brian Massey, the Conversion Scientist, to talk about his new conversion optimization book Your Customer Creation Equation. Now we met again to discuss what he learned from marketing it.

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