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All Things Data-Driven Marketing

What to Test First, Second, Third

The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.

But let’s assume for a minute that you have no data. Maybe it’s a brand new site.  Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results.

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What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)

Recently I critiqued a number of websites (links at the bottom of the post) and made suggestions for improving their conversion rates. I noticed that the key problems were pretty much the same for most of them. It’s highly likely your website suffers from the exact same problems.

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The last 22 (part IV)

This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback.

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Critique: Increasing Your Conversion Rate (part II)

Last time I kicked off my Christmas present series – a series of posts where I give public feedback to my readers’ sites. This is the second post in the series with more conversion-boosting advice.

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Critique: Increasing Your Conversion Rate (part I)

I gave my readers a Christmas present: free public feedback for their site. I got a ton of submissions and I won’t be able to cover them in a single post, so there will be many. This is the first post in the series, covering the first 6 websites.

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How to Design a Home Page That Converts

The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good.

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How to Use Video to Increase Conversions

Online video keeps getting more and more popular. This year’s Black Friday and Cyber Monday saw huge growth in video views with major retailers.

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Best Business Books of 2011 (IMHO)

I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.

I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. My last years favorite was Rework (if you haven’t read it yet, do it).

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How to Get Subscribers to Actually Consume Your Content

You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you…

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How To Persuade People Online - 17 Lesser Known Jedi Mind Tricks

Want to know how to persuade people online and get what you want?

The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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