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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

CXL Live is our flagship conference about growth and optimization. The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days.


The event had returning attendees…

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Free Mini-reviews (Part 2)

Here’s part 2 of my annual free mini-reviews.

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How to Create Killer Explainer Videos

You’ve probably heard that explainer videos can boost conversions anywhere from ten to ten bazillion percent. You may even be toying with the idea of doing one for your company.

The question is: Can you make it any good?

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Content Research: 4 Ways to Find a Ton of Wins

If I told you that a post earned 30 links and 100 shares, how would you respond?

“Wow, must’ve been amazing!”
“Not bad.”
“Total flop!”

Your gut reaction says more about the site you’re used to working on than it does about my hypothetical example.

Indeed, the size and power of a site—not necessarily the value of the content—can have the greatest influence on results. That matters, especially when it comes to content research.

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How to Grow a YouTube Channel: Benchmarks & Strategy

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers?

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The last 22 (part IV)

This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback.

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How to Create Customer Feedback Loops at Scale

According to a study by Bain & Company, 80% of companies say they’re customer centric, yet only 8% of customers agree.

Think about that for a second.

How many of your customers do you think would agree that you are customer centric? Do you know for sure?

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This is important because according to a study by Monetate, 79% of customers will buy from a company again if the experience is good, but 89% of them would switch to a competitor if the experience wasn’t satisfactory. And nearly everyone agreed that the online experience influences their decision to buy.

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Google Analytics 101: How to Set Up Google Analytics

After reading some subscriber feedback, we noticed that many CXL readers didn’t have a solid foundation regarding a proper Google Analytics setup.

That’s a problem. If Google Analytics isn’t configured properly, how do you expect to gather any insight?

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Google Analytics Custom Reports

Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet it!]

The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.

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woman mobile shopping

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why? Sitelinks.

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Enroll in the Conversion Research Sprint

Introducing our new done-with-you 6-week live interactive training program. In this program, you conduct actual conversion research for your business while we guide you through it.

Whether you attend alone or bring 10 colleagues, the price is the same.

Enroll Today

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