Here’s part 2 of my annual free mini-reviews.
If I told you that a post earned 30 links and 100 shares, how would you respond?
“Wow, must’ve been amazing!”
Your gut reaction says more about the site you’re used to working on than it does about my hypothetical example.
Indeed, the size and power of a site—not necessarily the value of the content—can have the greatest influence on results. That matters, especially when it comes to content research.
What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers?
This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback.
According to a study by Bain & Company, 80% of companies say they’re customer centric, yet only 8% of customers agree.
Think about that for a second.
How many of your customers do you think would agree that you are customer centric? Do you know for sure?
This is important because according to a study by Monetate, 79% of customers will buy from a company again if the experience is good, but 89% of them would switch to a competitor if the experience wasn’t satisfactory. And nearly everyone agreed that the online experience influences their decision to buy.
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet it!]
The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.