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Even if your A/B tests are well planned and strategized, when run, they can often lead to non-significant results and erroneous interpretations. 

You’re especially prone to errors if incorrect statistical approaches are used.

In this post we’ll illustrate the 10 most important statistical traps to be aware of, and more importantly, how to avoid them.

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Agile Marketing: How to Implement Scrum for Digital Marketing

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

But what is “Agile Marketing?” And how can you apply the principles to your own marketing efforts?

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Promotional Emails

Email makes the world go around, right? No matter how many times you read about “the death of email”, it remains paramount in the online world. In fact, I’ll bet you’ll receive at least two emails in the time it will take you to read this article from start to finish.

Are all emails created equal? No, not exactly.

According to Salesforce, the top 3 uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). However, the top 3 most effective emails are mobile opt-ins (76%), birthday emails (75%), and transactional emails (74%).

Promotional emails get a bad rap, but when they work, they really work. SocialMedia Today, 43% of recipients made at least one purchase last year based on a promotional email.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion.

This kind of spending means crowded ad platforms, which makes it more difficult to stand out. 

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors). 

If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box.

In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act.   

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How to Conduct a Technical SEO Audit

The technical elements of your website’s SEO are crucial to search performance. Understand and maintain them and your website can rank prominently, drive traffic, and help boost sales. Neglect them, and you run the risk of pages not showing up in SERPs.

In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll look at key ranking factors including content, speed, structure, and mobile-friendliness to ensure your site can be crawled and indexed. 

We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

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cart-abandonment

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one….

The cart abandonment campaign.

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Easier Buying

Understanding what consumers want, what consumers need and why is a crucial part of conversion rate optimization.

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey, which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier.

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After the Lead Magnet: How to Nurture B2B Leads

When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish. 

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The Beginner's Guide to SaaS Conversion Optimization

When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise.

That said, there are some key differences in how experts approach SaaS conversion optimization.

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User Interviews

As an optimizer, you might be thinking that user interviews fall outside your role. Or, perhaps, that they are a “nice to have” on the qualitative conversion research checklist. Worse, you might not be asking good survey questions because you’re rolling with an “I’ll just wing it” mindset.

User interviews are more complex and important than most optimizers realize.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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