Experimentation Agency Message Testing Blog Search Start 7-day trial for $1 Training Community Job Board Resources Help

Search results for: competitive intelligence

How to Do a Competitive Analysis: A Step-by-Step Guide

“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte

When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers.

Keep reading

How To Convert Visitors Who Are Considering Switching From a Competitor

“I use Tide. I’ve been using Tide for the last 40 years. I’ll use Tide to wash the outfit they bury me in.”

“Uh… Thanks Grammy.” I only made the comment that her clothes smelled nice, but her conviction made me realize something very important, “even if they’re on your site, that doesn’t mean they’re going to buy from you.”

Later on, I overheard my 18 year old sister say to a friend on the phone, “Oh My God, UGH, Do what you want, but I would never be caught dead, in clothes from The Gap.”

Keep reading

google analytics intelligence search bar.

Google Analytics Intelligence has an alluring promise—that you can skip the manual digging and get quick answers. But will you actually get the data you want?

Keep reading

How to Define Your Product Life Cycle Marketing Goals

In the early 2000s, DVDs were the primary way to watch videos. Netflix streaming launched in 2007, and the DVD player is now a technological antique.

Products, much like humans, live on borrowed time. From the moment they launch, they’re on a journey towards decline. 

How this journey plays out is what marketers try to predict by using the product lifecycle as a model. 

Keep reading

moat around castle

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett:

The key to investing is [. . .] determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors.

Economic moats remain tethered to investing: A bigger moat makes a stock a better bet. But the implications are broader, for companies large and small.

Keep reading

Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

There were 167 spots available for Digital Elite Camp this year. Filling them wasn’t hard given the location and the lineup.

Keep reading

The Complete Guide to Product Marketing in 2022 and Beyond

In 2015, chiefmartec.com reported a “staggering” 1,876 SaaS vendors. In 2020, there were over 8,000. That’s some serious growth.

Drift’s CEO, Dave Cancel, says there are three phases to every industry:

  1. The Edison phase, where companies are innovating and everything is new;
  2. The Model-T phase, where companies are improving early versions, and it’s easy to stand out because you’re one of the first, and;
  3. The P&G phase, where you have to find a way to be the top 1% in a saturated market either by becoming a massive global brand or a leader in your niche.

SaaS is in the final phase. It’s now winner-take-all.

Product marketing gives you the edge to compete in this hyper-crowded market—and win. It helps you pinpoint the unique positioning and messaging that builds an emotional moat around your brand.

In this article, you’ll learn how to design an effective product marketing strategy that propels your brand to that top 1%.

Keep reading

UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]

Competitive analysis is an important element of business strategy.

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more.

But what good is it looking at your competitors specifically in regards to testing and optimization?

Keep reading

7 Account-Based Marketing Examples and Lessons

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. 

These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success.

In this article, you’ll learn how to leverage seven success stories to reach and exceed your goals.

Keep reading

11 Analytics Experts Share Their Favorite New Features of GA and GTM

Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. New stuff is added to both of them all the time.

What’s something new and useful that was added in 2017 the top experts love?

Keep reading

Categories