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UX Mistakes

Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.

Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are six common mistakes that lead to lost revenue.

If you’re making one or two of these mistakes, you’re needlessly burning money.

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Ancient Copywriting

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion.

As it became more and more important to society, so did rhetoric, which is the art of persuasive speaking and writing. Ancient philosophers like Plato, Aristotle, and Cicero studied and practiced rhetoric… essentially boiling it down to a do-it-yourself guide.

That guide has been lost (ok, just forgotten). Until now.

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Humor

Think about the last thing that made you laugh. Was it a TV ad? Tim from HR? A tweet?

Now think about the last landing page that made you laugh. Really, take a second and try to come up with an answer. Was it just another 404 page?

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A/B Testing Tutorial: From Beginner to Pro in a Blog Post

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old techniquecontrolled experimentation.

Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly.

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Homepage Optimization

There’s no denying that your homepage is vital to your site, especially if you’re a SaaS company. It’s likely one of your most visited pages, acting as a proverbial launch pad.

While you read about optimizing individual landing pages day in and day out, optimizing homepages is less frequently explored. Do the same old rules from 2010 still apply? Are people still visiting and using homepages they same way they were a decade ago?

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A Subscription Pricing Strategy that Works

When it comes to subscription product pricing, you’re not just guessing, are you?

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Reptilian Brain

Do you make rational decisions or are you a slave to primitive thinking?

Does free will exist? Do you buy a product because you analyzed the options and decide it’s the logical choice? Or are you impulsively (and subconsciously) making decisions based on the part of your brain that’s well over 70,000 years old?

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How To Use On-Site Surveys to Increase Conversions

There are few things in marketing we know for certain.

Show a landing page to a panel of experts and ask what’s wrong—and everyone having an answer is one of them.

While there is often no shortage of opinions on how to improve a landing page, the question remains how valuable is most of the feedback?

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Scannable Copy

You’ve found your way to this article, but you probably won’t read it start to finish.

You’ve read the stats. According to Copyblogger, 80% of people will read a headline, but only 20% read the body. 38% of people who click on a site will leave before engaging with the content at all. People will share copy, effectively vouching for its quality, when they’ve only read 25% of it.

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Online Manipulation: All The Ways You're Currently Being Deceived

There’s a fine line between online persuasion and manipulation.

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